Naturex received the GOLD Green Ingredient award at the In-Cosmetics exhibition in London for Eliorelys™, an active ingredient extracted from cherry blossom, and part of the Eutectys™ range. The award is given to ingredients that demonstrate a significant impact on the environment or sustainable development.
The new Eliorelys™ active ingredient is extracted from flowers which are farmed responsibly without any chemical treatment. The flowers are grown and harvested by hand in the heart of Provence, just a few kilometers from Naturex's production site. They are a co-product of cherry farming, and the supply chain follows all recommendations for responsible agriculture. Eliorelys™ is an active ingredient produced by Eutectigenesis, Naturex’s new eco-extraction technology. This revolutionary method, based on NaDES (Natural Deep Eutectic Solvents) technology can be used to capture the plant’s active compounds and obtain extracts with augmented phytoactive profiles.