HIE 2016 : Naturex showcases its new approach to natural nutrition

Avignon, 14 November 2016 - With so many health conscious people, the demand for nutrition from natural sources is steadily increasing. As consumers’ approaches to healthy living become more proactive and holistic, the food and nutraceutical industries must be able to answer the call.

A 3-step approach to Natural Nutrition

At the Health Ingredients Europe show, Naturex will be unveiling an innovative approach, that speaks to customers on 3 levels:

Intuitive nutrition: botanical, fruit and vegetable ingredients that offer natural nutrient sources, to speak to and reassure consumers.

Fortification: standardized natural ingredients that go beyond consumer intuition to answer quantifiable nutritional needs.

Nutrition with purpose: whether it's serious athletes looking to boost performance or busy executives that want to manage their weight, natural nutrition can be targeted to specific needs.

3 innovative applications

To illustrate each step of this new Natural Nutrition program, visitors will be able to try several applications first-hand, including an infused birch and cucumber water drink, an instant drink made from moringa, and a sports drink that can be personalized to the user’s needs. Come and visit us on booth F10!

The Start-up Innovation Challenge
At this year’s HIE, Agroparc, (French pole of excellence in Food Intelligence), UBM and Naturex, join forces to launch a new Start-Up Innovation Challenge. This challenge aims to promote innovative international projects on ingredients and is open to any new company (less than 3 years old) or start-up with a strong project in the food sector. A judging panel will designate 5 finalists who will be given the opportunity to “live pitch” during the first day of the show. A “Natural Ingredients” special prize will be given out by Naturex. Join us at the Industry Insights Theatre on 29 November at 3PM, to meet these true innovators of the industry.

About Naturex

Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare. Naturex’s portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.

The Group’s strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.

Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €397.8 million in sales in 2015 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B – Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY

NATUREX, from Nature to You
www.naturex.com

Your Naturex contacts:

Antoine Dauby
Group Marketing & Communications Director
Tel: +334 90 23 96 89
a.dauby@naturex.com
 
Frédérique Carré
Media Relations Manager
Tel : +33 (0)4 90 23 96 89
f.carre@naturex.com