A new golden age for turmeric


Turmeric or Curcuma Longa – also known as the Golden Spice of Life – has grown to become a superstar among botanical ingredients with numerous benefits recognized around the world. Thanks to the existence of thousands of studies supporting its efficacy, it is now used to help fight and prevent numerous diseases. It is particularly valued for its anti-inflammatory properties and ability to maintain joint health, making it an ideal ingredient for use in products that contribute to healthy aging.

However, with its popularity rising and demand high (sales are growing at around 20% a year) there is an increased risk of problems in the supply chain. Potential issues include adulteration and a lack of traceability, which are linked to the actions of unscrupulous players on the market seeking to make a quick profit.

Naturex has developed an efficient supply chain right in the heart of India, in the provinces of Karnataka and Tamil Naduthat, that is fully in line with our Pathfinder initiative. Our experts’ knowledge and our local networks mean that Naturex can now offer optimum quality turmeric that has been farmed organically or in organic conditions. Indeed, each intermediary in the supply chain is identified, water consumption is regulated throughout the cultivation cycle, and the farmers use traditional and ancestral cultivation methods, such as drying at the edge of the field. The activity offers a substantial source of income to local populations. 

Turmipure™, Naturex's certified organic turmeric extract, is 100% traceable, environmentally sustainable, authenticated, and standardized to contain a minimum of 95% curcuminoids. Learn all about our turmeric activity in this video.

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