Building consumer trust through responsible sourcing and traceability : Naturex illustrates its program at Supply Side
South Hackensack, USA September 2016. Not every supplier can offer customers an intimate peek into the making of an ingredient from seed to extract, but that is exactly what Naturex aims to do. The company has been tackling the complex issues of traceability, authentication and sustainability from the start and is using its learnings to help set the industry on the right path
Tracing the development of its green tea, Naturex illustrates its complete program of initiatives.
Preserving the environment and fostering sustainable economic growth with the Sustainability Pathfinder Program. Tea leaves are grown in the Sichuan mountains of rural China, far from any sources of pollution. The supplier has been a leader in the county’s reforestation program, planting nearly 350,000 trees. Good Agricultural and Collection Practices are employed to limit the use of pesticides in accordance with the principles of the program. Picked by hand, the production provides income to the local community, which is able to sustain a vibrant local economy and support the education of community children.
Addressing the crucial question of traceability throughout the supply chain with TRACE. The tea leaves and extract are subject to strict testing, auditing and control procedures detailed in the TRACE program. Starting in the field, the crop is regularly subjected to direct audits by Naturex purchasing managers. A battery of tests are performed on the raw material to ensure authenticity. Processed in China, the tea is standardized to guarantee its concentration in polyphenols.
Giving the full report to customers: ID packs. A comprehensive ingredient ID pack is made available to customers, detailing the multiple tests carried out on the raw material and extract in order to demonstrate its authenticity.
Naturex tells customers & consumers the story of green tea - Watch the video
Sharing good agricultural and collection practices (GACP) & responsible purchasing practices
Naturex will be sharing many of these learnings during the 2016 AHPA Botanical Congress following Supply Side through a talk given by Naturex Agronomy Department Manager Nicolas Jegouic. Mr. Jegouic will be speaking about the implementation of Responsible Sourcing principles through raw materials supply-chain in a session dedicated to GACP to be held during the congress on October 8 from 1:45-2:45pm in the South Seas Ballroom.
Stop by booth KK143 to learn more! Please contact Frédérique Carré (firstname.lastname@example.org) to set up an appointment.
Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare. Naturex’s portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.
The Group’s strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.
Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €397.8 million in sales in 2015 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B – Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY
NATUREX, from Nature to You
Your Naturex contacts:
Group Marketing Director
Tel: +334 90 23 96 89
Media Relations Manager
Tel : +33 (0)4 90 23 96 89