Naturex refreshes the juice category at IFT 2016


Chicago, Illinois, July 2016 – Unpasteurized juices are in high demand as consumers look to maximize the nutritional value and freshness of their beverages, meals and snacks. The growing popularity of cold-pressed and high pressure pasteurized juices has also brought excitement and growth to the stagnant yet large juice category. Healthy vegetables like kale, spinach, chard and beet are now becoming standard items in the juice aisle.* Naturex’s Unpasteurized Premium Juice (UPJ) line is the 1st industrially available unpasteurized vegetable juice on the market.  Our cold-pressed UPJ line offers the freshest tasting, non-thermally and non-enzymatically processed vegetable juice.  UPJ is available in both organic and conventional.

#NoFilter @IFT 2016

Think #NoFilter only applies to the digital sphere? Think again! Consumers are looking for authenticity in their beverages too, and Naturex is ready to meet their needs by offering them juices that are minimally processed. At this year’s IFT show, Naturex will be serving a Tart Cherry Veggie HPP beverage made with our unpasteurized, unfiltered carrot, vegetable and beet juices.  Developed using an innovative non-thermal, non-enzymatic proprietary process, these juices offer great flavor and color along with natural vegetable goodness, all without compromising on food safety, shelf life or continuous supply.

Capitalizing on 80 years of experience

Vegetable Juices, a Naturex company, has been producing cold-pressed pasteurized juices since 1934. By developing a unique and proprietary process, the company is now able to safely offer cold-pressed juices that ensure freshness, vibrant flavors and natural colors without pasteurization. “At Naturex, we’re constantly working to capture the best of fruits and vegetables. We want to give consumers all the powerful benefits of natural products in the most convenient form possible.  Our line of Unpasteurized Premium Juices does just that while benefiting from our extensive expertise in raw materials, food safety assurance, and culinary capabilities,” said Anne Vlahos, Business Developer for Beverages at Naturex.

Stop by booth 2651 to learn more! Please contact Frédérique Carré to set up an appointment.

*Mintel 2015


About Naturex

Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare.Naturex’s portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.

The Group’s strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.

Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €397.8 million in sales in 2015 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B – Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY


 NATUREX, from Nature to You



Your Naturex contacts:


Antoine Dauby

Group Marketing Director

Tel: +334 90 23 96 89


Frédérique Carré

Media Relations Manager

Tel : +33 (0)4 90 23 96 89

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