Naturex reinvents natural nutrition with Fruits & Greens at Supply Side West


South Hackensack, USA, September 2016 – Whether it’s in the foods they buy or the vitamins they take, consumers are increasingly turning to natural, clean label products to nourish their bodies. And what better way to meet their expectations than with fruits and vegetables? Available in conventional and USDA certified organic, Naturex’s fruit and vegetable powders and extracts are changing the market landscape by providing reliable natural nutrient sources through wholesome ingredients that speak to and reassure consumers on several levels.



 Intuition. There’s no question that consumers equate fruits & vegetables with health and nutrition. In UK for example, nearly 80% of consumers believe that fruit & veg health benefits equal those of dietary supplements.* The TasteRich line of NAT fruits&greens provides a range of familiar and tasty fruits and vegetables, such as apple and banana (along with some more exotic ones) that consumers see as intuitively ‘healthy.’




Nutrient intake. Manufacturers that want to go beyond consumer intuition and answer quantifiable nutritional needs can do so through the range’s NutriRich line of standardized powders. The ingredients can be added to formulas to achieve the desired amounts of specific vitamins, minerals and other nutrients while facilitating absorption into the body. For example, the high vitamin C content in the range’s acerola powders can be used to replace synthetic vitamin C. The line’s full spectrum Moringa powder is standardized in Omega 9, Vitamin E, Calcium, protein and fibers and can be used in a wide variety of nutritional applications.

Science. For consumers looking to maximize performance with proven ingredients, the company offers several fruit extracts with scientifically proven efficacy: Aronox® (made from the Aronia berry), which has shown to be effective in managing cardiovascular risk factors; pomegranate which demonstrates a photo-protective effect in vivo; and wild blueberry, which has been proven to support working and episodic memory.

Nutrition and Health Category Manager Alexis Manfre states, “the fruit & veg ingredients are a great way to deliver natural nutrition in a new way. Like all our products at Naturex, they are carefully selected, gently processed and thoroughly tested. The goal is to help customers reassure consumers by offering them safe products that deliver nutrition and efficacy, but using fruits and greens as a vehicle.”

Making a splash at Supply Side

Visitors will have a chance to experience the full spectrum of the fruit & veg offer during this year’s Supply Side at the company’s healthy bar. Featuring 3 HPP juice bases, guests will be able to combine fruit & vegetable powders including the wondrous moringa, to create customized nutritional cocktails. The simple recipes can easily be replicated so consumers can create nutritious snack alternatives in their own home.

Stop by booth KK143 to learn more! Please contact Frédérique Carré ( to set up an appointment.

*(Canadean consumer survey of 2,000 UK-based adults, September 2014)


About Naturex

Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare. Naturex’s portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.

The Group’s strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.

Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €397.8 million in sales in 2015 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B – Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY

NATUREX, from Nature to You

Your Naturex contacts:

Antoine Dauby
Group Marketing Director
Tel: +334 90 23 96 89
Frédérique Carré
Media Relations Manager
Tel : +33 (0)4 90 23 96 89

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