Naturex showcases latest innovations enhancing the consumer health and wellness experience at Expo West 2019
Anaheim (CA, USA) 03/05/2019
Naturex is using Natural Products Expo West 2019 as the launch-pad for two exciting ingredients that harness current consumer health & wellness trends whilst responding to application challenges. Turmipure Gold™ is the first bioequivalent turmeric at a low dose, giving brands the confidence to formulate scientifically backed turmeric products. The plant-based ingredients expert is also launching a new and improved version of its VegeBrite® Spirulina natural blue color, providing a welcome solution in the industry’s continued quest for vibrant natural blues.
Inspiring innovation with real-life concepts
The two ingredient innovations will be brought to life on Naturex’s booth via imaginative in-use concepts that reflect Naturex’s focus on delivering a complete ‘experience’.
Visitors won’t believe the taste and appeal of the organic joint support shot that Naturex will be sampling to highlight the clean label and instant water-dispersibility of Turmipure Gold™.
Visitors will also be invited to indulge in a fun frozen yogurt colored with VegeBrite® Spirulina natural blue and decorated with toppings that showcase Naturex’s wholesome fruit and vegetable powders.
A third ‘experience’ concept – a fire-roasted pineapple & jalapeño functional beverage – will illustrate Naturex’s intensely flavored fire-roasted fruit and vegetables that are produced using a high temperature direct roasting technology. The refreshing health & wellness beverage is enriched with Naturex’s acerola botanical extract, whose 20% vitamin C content opens up healthy lifestyle positioning opportunities.
NEW Turmipure Gold™ delivers more curcuminoids at low dose
Turmeric has risen to stardom as a botanical ingredient thanks to its well-researched benefits for age related conditions. The main bioactives responsible for turmeric’s health effects are curcuminoids. However, curcuminoids are poorly water soluble and absorbed by the body. In a recent comparative clinical study, only 300mg dose of Turmipure Gold™ delivered more curcuminoids in blood than 1500mg of standard turmeric (containing 95% curcuminoids) with or without black pepper extract. In addition to offering unrivalled bioequivalence at a low dose, Turmipure Gold™ is also available as 100% organic certified grade.
100% natural coloring with VegeBrite® Ultimate Spirulina
Vegebrite® Ultimate Spirulina is at the forefront of Naturex coloring foodstuffs range, providing a fully clean, water-extracted coloring solution. Naturex helps manufacturers switch to a 100% natural coloring which, for health-conscious customers comes at the top of their check-list when buying food. Spirulina is a “superfood” with a strong coloring power offering all the shades of blue and green when blended with Naturex’s natural yellows. As of February 2019, Naturex is equipped with a new production line in Avignon, France. It is now able to treble its production capacity and thus
address the global demand for an eye-catching experience of blues and greens. From confectionery and cake decoration, ice-cream to juicy drinks the applications of Vegebrite® Ultimate Spirulina are many. Naturex’s Vegebrite® Ultimate Spirulina will be presented at our booth at Expo West 2019 with a blue frozen yogurt.
Natural Products Expo West takes place in Anaheim, California, from 7-9 March 2019. Naturex will present its products at booth #4239. To learn more: https://www.naturex.com/ExpoWest-2019
About Naturex, part of Givaudan
Naturex sources, manufactures and markets natural specialty ingredients for the food and health industries. Naturex’s portfolio includes colors, natural preservation ingredients, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers switch to natural ingredients and create healthy, authentic and effective products. The success of the company is based on a strong commitment to sustainability, continuous innovation and the talent of its people.
Naturex was founded in 1992 and is now part of Givaudan, the global leader in the creation of flavors and fragrances. Naturex invites you to discover more at naturex.com.
Your Naturex contact:
Jouni Thomas Epper
Head of Marketing Communications Naturex
jouni_thomas.epper@givaudan.com
Phone: +33 (0)4 90 23 28 63