Naturex unleashes your creativity with natural colors at IFT 2016
Avignon, France 27 June 2016 - With over half of all food and drink launches worldwide containing natural colors*, consumer demand for these ingredients has nothing short of exploded in recent years. While the trend is undeniable and with many manufacturers already onboard, some are starting to see it as a chance to innovate rather than an additional, often costly, constraint. Capitalizing on Naturex’s extensive botanical expertise, clients can now seize this opportunity to create, innovate and rethink products, using natural colors as a source of inspiration.
IFT 2016: let your creativity run wild
From intense reds to soft pinks, pale yellows and luscious greens, nature offers limitless color possibilities. Micro-algae can be used to create vibrant blues, while luscious fruits can be transformed into colorful powders, each with their own unique set of characteristics. At this year’s IFT show, visitors will be able to experience nature’s potential firsthand, answering consumer demand for both authenticity and visual appeal. Guests will be invited to put their imagination to work at the booth’s ice cream parlor where they will have the opportunity to create their own personalized ice cream. Using the full palette of natural colors, visitors will be able to use ingredients like spirulina blue along with glittery sparkles for fanciful creations that delight both the eyes and the taste buds alike!
NAT color: let nature color your imagination
With botanical expertise across several markets, Naturex is able mix and match nature’s resources into a wide range of creative solutions that benefit from a full array of plant properties. “It’s about more than just color, by using our knowledge across different industry sectors, we can naturally improve performance or add functional or organoleptic benefits to products. And because of our range of processing capabilities, our colors can also take on another dimension, with new shapes and sizes such as sparkles and flakes for the decoration of various confections. We can help customers get creative to meet the ever-changing needs of consumers.” said Naturex category manager Nathalie Pauleau.
Stop by booth 2651 to learn more! Please contact Frédérique Carré firstname.lastname@example.org to set up an appointment.
*Mintel, 2016 Food & Drink Trends, October 2015
Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare.Naturex’s portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.
The Group’s strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.
Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €397.8 million in sales in 2015 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B – Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY
NATUREX, from Nature to You
Your Naturex contacts:
Group Marketing Director
Tel: +334 90 23 96 89
Media Relations Manager
Tel : +33 (0)4 90 23 96 89