Fighting photoaging with Cherry Blossom


Naturex launches an active to prevent photoaging and gains momentum for its Eutectys® collection

Avignon, 03/29/2016 - Although it is essential to enjoy the sunshine, especially for vitamin D and endorphin production, it’s no secret that repeated sun exposure often results  in premature skin aging. Photoaging is a major market concern among consumers who are looking for products that deliver performance for a long-lasting youthful look. At the upcoming In-Cosmetics Show, cosmetic formulators will have the opportunity to discover a new patented anti-photoaging extract.

Cherry blossom: capturing the strength of a delicate and fresh flower

Cherry blossoms are the iconic flowers of spring, a time of renewal, and rebirth of Nature. Also a symbol of delicacy and hope, they are easily linked to feminine beauty. But these fragile and short-lived flowers can deliver powerful cosmetic benefits especially when they are carefully grown and harvested.

Naturex’s new Cherry Blossom Eutectys™ extract is sustainably sourced in the heart of Provence, less than 50 miles from Naturex’s processing facility. The fresh flowers, a by-product of cherry fruit cultivation, are carefully handpicked and follow a dedicated supply chain that insures full respect of sustainability recommendations, especially regarding the avoidance of chemical treatments.

Superior cosmetic benefits…

Nature has developed a group of mechanisms to minimize damage to the skin caused by UV radiation. But as time goes by (and with repeated exposure), these repair mechanisms wear down. UV-induced inflammation and disorganization of collagen fibrils can occur along with dramatic effects on skin barrier function. Cherry Blossom Eutectys™ has a proven anti-inflammatory effect, by inhibition of TNF-α release. Its anti-oxidant benefits also prevent oxidative stress and avoid any triggering of the DJ1-Nrf2 pathway.  Cherry Blossom also has firming and regenerating effects as it increases collagen synthesis and inhibits MMP-1 release, which contributes to the repair of the Extra Cellular Matrix. Last but not least, Cherry Blossom extract helps to improve the skin barrier function by increasing cell-to-cell adhesion and cornification.To showcase the benefits of cherry blossom, Naturex has developed three new applications : a face fluid, and hydrating face oil and a rejuvenating mask.

thanks to the Eutectigenesis extraction process

Extracted with Naturex’s breakthrough Eutectigenesis technology, Cherry Blossom Eutectys™ is an active that presents an augmented phytochemical profile. Eutectigenesis is an eco-extraction process based on NaDES (Natural Deep Eutectic Solvent) technology, which reveals the plants active compounds more efficiently. When comparatively tested, the Eutectys™ extract demonstrated much higher activity than a standard cherry blossom extract (water: glycerin 50:50).

Stop by Naturex’s booth #E70 at the In Cosmetics show to learn more!


 About Naturex:

Naturex is the global leader in specialty plant-based natural ingredients. Through its dedicated business units, the Group addresses the specific needs of three strategic markets: Food & Beverages, Nutrition & Health, and Personal Care. The company offers its customers a full array of high-quality ingredients, responsibly sourced from nature for food, nutraceutical and cosmetic applications. Naturex’s head office is in Avignon, France. The company employs more than 1,700 people and benefits from eight sourcing offices around the world and high-performance manufacturing operations across 15 sites in Europe, Morocco, the United States, Brazil, Australia, India, and Chile. It also has a global commercial presence through a dedicated network of 25 sales offices.


Your Naturex contacts:

 Antoine Dauby

Group Marketing Director

Tel: +334 90 23 96 89


Frédérique Carré

Media Relations Manager

Tel : +33 (0)4 90 23 96 89

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