IFT 2017: Naturex brings color back to the ingredients market


Synthetic colors and additives are not yet a thing of the past, but their popularity in the food industry is falling away.  Consumer dissatisfaction, voiced by organizations all over the world, has also served to draw attention to the issue and push buyers to demand more natural ingredients in their food. The public interest in transparency of origin, and in organic food, are also growing stronger by the day. Naturex, a pioneer in natural coloring agents, will present a timely new range of coloring solutions at this year’s IFT trade fair (26-28 June 2017).

A rainbow of yellows with curcumin

Curcumin extract is ideal for adding a yellow color to a huge range of culinary applications, varying the intensity as required. Naturex is expanding its existing range of solutions to satisfy new demand from customers.

A 100% traceable, organic compliant and intense yellow color: Naturex’s agronomy experts have a wealth of botanical knowledge, allowing us to develop a high-quality production system in the heart of India which meets all relevant requirements in terms of transparency, traceability and sustainable development. (Watch the video here). Once the turmeric has been harvested, the colour is gently processed to get an organic-compliant status. Light-resistant and flavor-neutral, miChroma™ Turmeric OC LWD contains 10% pigment for an intense yellow color.  Extremely easy to use, this extract can be added to a wide array of applications, from sauces and snacks to sweets, ice creams and baked goods. The extract will soon be available in a 100% organic version.

Spirulina blue - success that knows no bounds!

The number of new food products in the USA using spirulina as a coloring agent tripled between November 2015 and November 2016. This form of micro-algae is a natural alternative to synthetic blue colors. Its success continues to grow, and Naturex has developed a number of highly effective solutions for a range of food applications.  Visitors to the company’s booth at IFT will have the opportunity to sample ice pops containing Vegebrite™ Ice Blue LWS and enriched with acerola for its antioxidant properties. The booth will also be stocked with a range of ice creams colored with plant concentrates or turmeric extract, giving visitors a glimpse of the broad range of natural color solutions now available from Naturex (all derived from fruits, vegetables, roots, algae etc.).  Stop by the booth and pay us a visit!

Key words:

Natural colors | Turmeric | Curcumin |Spirulina | organic compliant| gently processed | clean label | plant-based solutions | IFT17 | Naturex


About Naturex

Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare. Naturex’s portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.

The Group’s strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.

Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €404.4 million in sales in 2016 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B – Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY

NATUREX, from Nature to You


Your Naturex contacts:

Antoine Dauby

Marketing & Communications Director


Tel : 33 4 90 23 96 89


Frédérique Carré

Communications Manager


Tel : 33 4 90 23 96 89

of 255