Engredea 2016: Naturex launches a comprehensive identification & traceability program

02/29/2016

PRESS RELEASE
Engredea 2016: Naturex launches a comprehensive identification & traceability program

 

South Hackensack, 29 February 2016 - It’s no secret that the supplement industry was the subject of greater scrutiny than usual in 2015. These recent challenges have done a lot to change both consumer and retailer behavior, both of whom want as much information as possible about the products they are buying. In this context of uncertainty, the industry has no choice but to foster maximal transparency. At the Engredea show, Naturex will unveil its unique approach to traceability and identification. Antoine Bily, Research & Development Director for Naturex will also deliver a speech on “Herbal & Botanical ID: Navigating New Terrain” , on March 10th from 10.30AM to 11.30AM at the Marriott, Grand Ballroom. 

 

TRACE: the new 5-step traceability program

Traceability has always been strongly rooted in Naturex’s DNA. To stay ahead of the game and provide its customers with clear and accurate information, Naturex is launching TRACE, a complete approach to product authenticity and traceability across the supply chain.  Its 5-step procedure includes local sourcing and sample testing, a product & supplier qualification process, risk assessment and sustainability performance, and is designed to ensure that each raw material has been fully cross-checked before it can be integrated into Naturex’s product offer.

This integrated quality management system even goes beyond legal requirements as Naturex has set up its own sustainability approach, known as the Pathfinder. Combining social and environmental responsibility, the Pathfinder Program ensures that both respect of ethical values and preservation of biodiversity are taken into account at all stages of the supply chain.

ID PACK, a comprehensive test report for every botanical extract 

 The need for clean and unadultered extracts is not new for Naturex; the company was one of the first to test botanicals using HPTLC and many other technologies, nearly 15 years ago. Today, achieving complete identification of herbal extracts requires a specific combination of expertise, processes and technology. At the Engredea fair, Naturex will unveil its ID Pack, a comprehensive document describing all the methods used to identify each botanical (micro, macro, chromatographic and DNA tests on raw material, TLC and HPLC on finished extracts). Three ready-to-use ID packs on lemon balm, passion flower and valerian will be available for consultation at the Naturex booth.

“As calls for traceability are growing louder, dietary supplement actors must regard this shift as an opportunity to differentiate themselves. This unique-on-the-market identification service will help them address this new landscape with greater confidence.” says Antoine Bily Research & Development Director for Naturex

 

 

Stop by Naturex booth #639 to visit us.

 

About Naturex:

Naturex is the global leader in specialty plant-based natural ingredients. Through its dedicated business units, the Group addresses the specific needs of three strategic markets: Food & Beverages, Nutrition & Health, and Personal Care. The company offers its customers a full array of high-quality ingredients, responsibly sourced from nature for food, nutraceutical and cosmetic applications.

Naturex’s head office is in Avignon, France. The company employs more than 1,700 people and benefits from eight sourcing offices around the world and high-performance manufacturing operations across 15 sites in Europe, Morocco, the United States, Brazil, Australia, India, and Chile. It also has a global commercial presence through a dedicated network of 25 sales offices.

 

www.naturex.com

 

Your Naturex contacts:

 

Antoine Dauby

Group Marketing Director

Tel: +334 90 23 96 89

a.dauby@naturex.com

 

Frédérique Carré

Media Relations Manager

Tel : +33 (0)4 90 23 96 89

f.carre@naturex.com

 

 
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