Eutectys™ haircare actives and superhoneys: Naturex brings the best of Nature to the Cosmetagora show
A few years ago, terms like eco-friendly, sustainability, and traceability, were not part of consumer vocabulary when it came to cosmetics. These now familiar concepts are the driving forces behind the growth of the natural cosmetics market. At the upcoming Cosmetagora show, Naturex will be demonstrating its ability to provide customers with innovative ingredients and formulas infused with natural ingredients.
NaDES Technology applied to haircare products
Natural Deep Eutectic Solvents (NaDES) are a type of natural solvent that reproduce the plants’ intracellular environment. Leading the way in the development of this cutting-edge technology, last year Naturex launched a patented extraction process called Eutectigenesis, which consists of extracting the active compounds of the plant through the formation of NaDES. The obtained “Eutectys™” compounds show augmented phytoactive profiles and improved performance. For the first time ever, Naturex is expanding the Eutectys™ technology to haircare, and will be showcasing two brand new actives this year:
Horsetail: this Eutectigenesis-obtained extract is rich in phenolic compounds and demonstrates impressive anti-frizz and radiance activities. Tested on curly human hair, Horsetail Eutectys™ BLA demonstrates the ability to reduce frizziness by 458%.
Saffron flower: This well-known spice also has recognized cosmetic benefits, thanks to its beautiful flowers. Eutectigenesis gives this extract a wider and richer spectrum of actives. Saffron flower Eutectys™ BLA is the perfect active to increase hair manageability and suppleness. By reducing friction, it ensures easy-to-tame hair and eases combing.
From bee to beauty, the magical world of honey
An incredible natural ingredient with moisturizing, dermo-purifying, healing and soothing powers, honey has been used for centuries. Each honey or honey extract is in itself a unique natural formulation, perfumed and enriched by its floral origin and geography. At the Cosmetagora show, Naturex will showcase its ready-to-use cosmetic honeys selection, boasting 6 different honey varieties, from all around the world. French-lavender, Romanian acacia, Spanish orange blossom or New Zealand Manuka, every Naturex honey is highly traceable, carefully selected and designed for perfect formulability. Three applications will be unveiled at the show, including a purifying honey powder, and a gentle honey face scrub.
“As an ever-increasing number of potent natural-based beauty formulations are launched, consumers are now convinced that these types of products can benefit them personally while protecting the environment. Increasing the efficacy of natural personal care products is a sure way to attract new customers,” says Stéphanie Puel, director of Naturex Personal Care Business Unit.
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Naturex sources, manufactures and markets natural specialty ingredients for the food, health and cosmetic industries. As the Natural Maker, the company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: My Natural Food and My Natural Selfcare. Naturex’s portfolio includes colors, antioxidants, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers create healthy, authentic and effective products.
The Group’s strong commitment to sustainability, continuous innovation process, and the talent of its people are at the heart of its success.
Headquartered in Avignon, France, Naturex has experienced steadily-increasing growth throughout the last 20 years. The group posted €397.8 million in sales in 2015 and employs 1,700 people worldwide. Naturex is listed on Euronext Paris, Compartment B – Index: Euronext Next 150, Enternext CAC PEA-PME 150, CAC Small & Mid, CAC Small, Gaïa - Ticker: NRX - Reuters: NATU.PA - Bloomberg: NRX:FP - DR SYMBOL: NTUXY
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